Digital storefront essentials for jewellery makers

Selling jewellery and accessories online means you’re also selling details and final touches, so the detail and final touches of your website also play a huge role in winning customers. If someone sees a stunning website that’s easy to use and showcases gorgeous jewellery, they’re more likely to remember your brand. 

This guide will list digital storefront essentials every self-employed jewellery maker needs, including:

• A distinctive brand logo
• Shopping cart, login button, and search box
• Icons for payment methods
• High-quality photos and videos
• Social media links
• An about and contact page

A logo is like a business card for online stores because it helps you leave an imprint on a customer’s mind and gives them something to remember you by. If a customer sees a professional and unique logo on your digital storefront, it shows them that you’re serious and helps build trust in your brand. 

Large, popular brands like Swarovski or Tiffany can get away with simply displaying their logo, a photo and minimalist layout for their digital storefront. Customers will instantly recognise these brands after seeing the logo and will probably know then and there if they want to buy anything from that company. 

On the other hand, smaller jewellery businesses like yours will need a unique and eye-catching logo to stand out to customers. If you don’t know how to create a business logo yourself, you could always hire a professional graphic designer to create it for you. You’ll also need additional elements, which we’ll go over below.

Typically, eCommerce websites display their shopping cart, login box, and search bar next to each other at the top of the site. It’s almost impossible to imagine an eCommerce website without a shopping cart, so make sure you include one on your website even if every product is made-to-order.

If you sell lots of different jewellery, you’ll also want to include a search bar to allow customers to find what they’re looking for instantly. The easier you make it for customers to find the item they want, the more likely they are to buy it. 

You could also allow customers to create accounts on your website to keep track of past and current orders. Once customers have signed up, you can also choose to give them access to special discount offers and a chance to try new products before you roll them out to non-members.

Visual content is key to capturing a visitor’s attention and inspiring a purchase. Including high-quality photos and videos that showcase your products makes you look professional and improves the user experience for your customers. 

There are many ways you can showcase your jewellery. For example, a plan background in one colour can help draw attention to your design and make it stand out. On the other hand, this approach might make the pictures look a bit generic. 

You could also choose to style your photos and videos with a nice background and setup that compliment your jewellery. Just be careful not to create too much background ‘noise’ to draw too much attention away from the piece itself. 

A great way to get inspiration is to browse around jewellery sites to see what other brands have done and take note of what you like and don’t like. Sites like Pinterest and Instagram are also great for getting ideas. You could also hire a professional photographer to take the pictures for you. 

Another must-have for jewellery makers is to include engaging and informative product descriptions with each piece of jewellery. The product description can often be the deciding factor that leads to customers buying the item. 

Effective product descriptions are benefit-focused, use natural language and so-called ‘power words’ to grab the customer’s attention, and include relevant keywords that help your site rank high on search engines. Learn more about how to write product descriptions that convert.

As an independent jewellery maker, you need to include an About Me page to give customers information about what you do. Creating an About page is a chance for you to introduce yourself and the kind of business you do to your visitors. Share more information about your process, unique selling points, mission, values, and more. 

You’ll also want to include a Contact page that’s easy to locate in case customers have questions about your products, processes, materials, custom orders and so on. An easy-to-find contact page makes your digital storefront more user-friendly and helps your jewellery-making business appear trustworthy. 

It’s good to include a few different contact options to suit various requirements. As a bare minimum, be sure to include your email address, phone number, business address, and social media profiles. If you want, you can also use a chatbot to answer customers’ questions and help them get the answer to their questions without needing to contact you. 

Implementing these digital storefront essentials is a sure-fire way to help you get customers’ attention and maximise the chance of getting their business. You can learn everything you need to know about starting a jewellery business from scratch.

Financial management can be stressful and time-consuming when you’re self-employed. That’s why thousands of business owners use the Countingup app to make their financial admin easier. 

Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one app. With features like automatic expense categorisation, invoicing on the go, receipt capture tools, tax estimates, and cash flow insights, you can confidently keep on top of your business finances wherever you are. 

You can also share your bookkeeping with your accountant instantly without worrying about duplication errors, data lags or inaccuracies. Seamless, simple, and straightforward! 

Find out more here.