8 tips for squeaky clean marketing campaigns

Do you struggle to see clearly because of all the dirt blocking the view of your marketing campaigns?

In that case, it’s time to look over your strategy and make some adjustments. The best marketing plans focus on achieving clear goals that matter to your business and creating a stable brand that your audience can connect with. 

No idea where to start? Then this guide is for you. 

We’ll share our favourite clean marketing tips, including:

• Focus on your key metrics
• Gather your marketing methods
• Check your competition
• Prepare a content calendar
• Freshen up your website
• Dust off your content
• Sort through your social media

First, let’s look at some things you can do to ensure your marketing campaigns are clean and tidy from the beginning. 

A successful marketing strategy must be guided by your business goals and key metrics that reflect them. So start by defining what you want to achieve with your marketing and settle on a few key metrics to measure its success.

Gathering all your goals and key metrics in one place helps you get a sense of the overall accomplishments you want to achieve in the next year. This will help you choose the right platforms and methods to hit those targets. 

See also: how to measure success of marketing campaigns.

When you know what your goals are, reflect on the tools you plan to use and whether they’re the best options for your business needs. 

Marketing methods you could use include:

• Email marketing.
• Content marketing.
• SEO.
• Webinars.
• Blogging.
• Podcasts.
• Social media.

These methods are all cheap and relatively easy to get started with. While it’s tempting to use all of them in the hopes of reaching more people, don’t. Instead, pick two or three methods to focus on so you don’t spread yourself too thin.  

If you’re unsure where to start with your marketing, a great trick is to check out what your competitors do to promote their brands. 

Have a look at their websites to see what social media channels and other marketing strategies they use. You can also go through their social posts to see:

• What they post about.
• Which posts get more likes, comments and shares.
• How often they post.

Although, if you want a deeper understanding of your competitors’ marketing activities, you might consider using a competitive analysis tool like:

• BuzzSumo.
• Hootsuite.
• Sprout Social.

The best way to stay organised with your marketing campaigns is to prepare a content calendar that outlines when, how and where you’ll publish content. 

That said, using one calendar for every social platform, one for your email, one for paid advertising, and so on, can get messy. So to help you achieve clean marketing, we recommend you use one content calendar for all your platforms. 

Remember that a lot of your audience will interact with you through multiple channels, so it’s important to keep them unified and synchronised. After all, you don’t want to send your audience the same message several times per day. 

If you already have running marketing campaigns, here are some tips to help you tidy them up.

When you’re busy working on projects and growing your business, it’s easy to let your site get a little dusty over time. 

That’s why it’s good to take a look at your website and see if you need to add a fresh coat of pain (update your colour palette) or clean up your copy. Make sure your design and messaging reflect who you are now. 

Tip: When updating your website, make sure it’s easy to navigate and that your copy is SEO friendly. 

If you have a blog, it’s important to keep the content up to date. So go through it every once in a while and:

• Delete posts that aren’t relevant anymore.
• Check that the sources you linked to are up to date. 
• Make sure your internal links (hyperlinks to your other content) are correct.
• Organise your blog categories.
• Update your SEO keywords.

Regularly organising your blog helps you stay relevant and makes it easier for readers to find what they’re looking for.

Before starting new marketing campaigns, it’s good to go through your email lists and databases. For your email marketing to be effective, you only want to contact people who are actually interested in your offer.

If you have contacts that your emails keep bouncing back from or that never open your emails, it’s time to archive them. So, delete all non-responders, contacts who’ve gone out of business, and even ones you’ve lost to competitors.

With an up-to-date email list, you’ll get more people to buy from you. 

As time goes on and your business changes, your digital presence has likely seen a shift or two since you launched your account. 

You want your social media channels to reflect your brands as it is now. So, go through your posts to make sure they’re consistent, clean and represent your brand. Delete any posts that don’t show your business in the best light.

Although, don’t delete every old post. Business accounts with a longer history of posts appear more established. So to avoid disrupting your social reputation, only delete the worse posts from your content. 

Once you clean up your marketing campaigns, you’ll soon attract more paying customers to your business. As your business grows, you need a way to manage your finances effectively.

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Save yourself hours of accounting admin so you can focus on growing your business. 

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